5 Elements of a Basic Campaign Plan
• John Vandivier
A campaign plan is a document which coordinates and directs the actions of a campaign. The creation of a premium campaign plan can be an immensely complex process, particularly on a large political race.
The large degree of complexity in the campaign planning process makes it rather easy to develop a weak plan. If a house were to be built missing even a few key planks it would be at risk of collapsing, and if a wooden boat were missing a few key planks it might sink.
One solution to all of this complexity is to take a step back and create an exhaustive basic campaign plan. Then we can proceed to fill in each area with layers of greater detail until we reach the task level.
The Basics
The most basic function of any campaign plan is to outline an answer to the question, \"What are we going to do?\" In general, a political campaign has three components:
- Plan
- Gather and Grow Resources