5 Elements of a Quality Campaign Plan

• John Vandivier

Actionable

adaptable/robust/anticipatory/proactive

informed

  • polling data and analytics
  • specific is best: start your campaign off with a well done poll, use analytics from your own accounts.
    • Sometimes you can't afford to do a poll the right way, or at least not right now: Leverage best practices, theory, experience, tried and true templates as a second best.
customized

realistic

 

5 elements of ANY campaign plan:

WHAT ARE WE GOING TO DO?

Basically:

  • Raise capital
  • Use capital
  • Get votes
HOW?
  • Good question. 2 approaches: Modified template plan
  1. polling
  2. messaging
  3. groundgame
  4. raising money
  5. spending money
    1. print and traditional communications
    2. digital and online effort