5 Elements of an Advanced Campaign Plan

• John Vandivier
  1. Basics covered - contains the content.
  2. Measurably effective - if we do this what will happen? How do we know we won or lost, at least according to our planned or expected measure of success? Sometimes a campaign wins in spite of a plan, and sometimes the opposite is true.
  3. Actionable
  4. Informed/Specific/Contextual
  5. Personal/Buy-in from Candidate
  6. Robust/Adaptive/Proactive
  7. Realistic
  8. Brief?
  9. Understood and agreed to by all, including candidate